Behind the Scenes of the New Gift Batch Photo Shoot

Here's a peek at the recent photo shoot for our upcoming gift batches. We've got 17 new gifts and one bestseller rolling out with fresh photos.

We asked Teresa Blackburn, our friend and world-class food stylist, to help with the shoot. She brings years of experience and closets full of props to every shoot—whether it's Cracker Barrel, Christie Cookie or Batch. While the finished photos look alive and effortless, the work is painstaking. Teresa mixed cocktails to highlight our Walker Feed Co. drink mixers. When we needed to add a flare of interest to our Saucy Austin Gift Batch, Teresa squeezed some Yellowbird Habanero Sauce at the edges of the frame.

Teresa recommended Stephanie Mullins to shoot the products. Stephanie has been shooting food and products for years, often teamed up with Teresa. The setup took advantage of the natural light at Teresa's house. Since we decided to shoot from overhead we used simple backgrounds that added depth without distraction.

The focus of the photos is the gift batch but shooting wide allowed for Teresa to use the edges of the frame for highlighting the items in the boxes. While we always need to show the packaging of the products so it's clear what you or the gift recipient is getting, we know it's also important to see what's inside. 

Be on the lookout for our launch of the new Gift Batches and even a redesigned website this summer.